Our mission is lofty, badass but beautifully simple:

Get millions to rethink their food choices while helping them do the world a world of good.

By offering plant-based food options so delicious and nutritious, we’re helping this kind of diet become the norm.

mission statement photo

Hey regular food,
Sorry*

* Not sorry

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Our Secret Ingredient

Better Ingredients

Cauli Cauli
Batter Batter
Spices Spices
Oil Oil
Sauce Sauce

When you have a simple goal, it’s hard to mess it up: create damn good food, and well, keep it simple.

Unlike most plant-based alternatives out there, we don’t overcomplicate things. We go hard on taste, texture, protein and then call it a day. In return, you get all the benefits you had before, plus the extra feels of doing a s☺☺tload of good for yourself, your planet and your furry friends. No brainer or what?

This is Brian.

We don't eat Brians.

We don't care who you are.

Flexitarian, rastafarian, or librarian.

Plant-fuelled veteran or plant-curious rookie—it doesn’t matter. You’ll find our products put the fun back in functional, as we never compromise on taste or nutrition. And that goes for feeding fussy families or fuelling fitness-freaks. Geez, that’s a load of F’s! So, if you replace an animal-derived product with one of ours, you’d better be getting all the nutrients and the satisfaction from it. Otherwise, what’s the point, right?

Never hangry
Never
hangry
Always hungry
Always hungry

We keep
it real

Founders James and Mitchell serious about taste.

We do it with tongues.

Chickpeas
Chefs tasting recipes in the kitchen

Our method relies on complex scientific algorithms… said no one ever at Very Good Food Co. Yup, we do things a little differently. And that comes down to real people trusting their taste buds, Buds. Rather than petri-dish processes. In fact, our roots as a restaurant mean we’re foodies at heart. So you’ll find our R&D team mostly in test kitchens, finding creative and innovative ways to make the healthiest food possible, while challenging our out-dated reliance on animal products once and for all.

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